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Bhumihar caste includes the Brahmins. They are known as Bhumihar Brahmins. When the girl in their family reaches the age of wedding, they plan things. The search for the partner begins. If its an arranged wedding then the bride and the groom get married within the same caste. They get a chance to talk to each other and when they like each other, the talks are taken a step forward. In Bhumihar matrimony, you will see that the weddings have a lot of customs and rituals. Yes, they are quite interesting but they go on for a few days. Thus, when there is a wedding at home, you will see a few pre-wedding ceremonies too.

The pre-wedding ceremonies

In Bhumihar weddings, you will find a number of pre-wedding rituals. They are:

    • There is a tradition called as Siddhanth custom. In this, the priest sits and looks into the panchang to fix the wedding date. Also, he has to see panjis of both the families. These people also believe in horoscopes and that plays a key role in these weddings.

 

    • There is one more different and strange custom. A day before the wedding or the day of a wedding, you will see that the bride has to take blessings of a washer man’s wife. This is because it is believed that a washer man’s wife will always die before her husband and thus she would always remain suhagan.

 

    • On the day of the wedding, when the groom enters the wedding premises, the girl from the bride family would welcome him with sandalwood paste.

 

    • In this, the couple has to then go for the kul devi shrine. The bride’s father takes them. Thus, the groom would get a chance to seethe kul devi mandir of the bride’s father.

 

  • Gauri puja is also quite important as a part of Bhumihar matrimony. This is mainly performed to keep the evils away from the wedding ceremony.

Thus, you will find that there are some really interesting rituals as seen in Bhumihar weddings too. You will really find these rituals quite meaningful. Bhumihar is simple people. But they are quite strict about the wedding and the wedding rituals.

In the times when the younger generation is moving away from rituals, the younger generation of Bhumihar caste is still quite interested in the wedding in an authentic and traditional way. That’s the charm of Indian weddings. Just like other weddings, there is fun too involved in the wedding. Of course, you will also be able to find food and tasty food served to the guests in an authentic way. You should understand that wedding is the time when two families would unite. Thus, it is really an important ceremony. Thus, all the functions and events should be carried out properly. Bhumihar is simple Brahmins. But they are knowledgeable and educated. The bride and the groom are also well brought up and they know the relevance of culture and ethics too. That’s the reason why you can find these weddings more traditional.

The 1950’s spawned a wide variety of original and distinctive styles, presented with a classic new age twist. For America, recently recovering from catastrophic tragedies related to the second World War, the 1950’s brought restored hope; a chance for a new way of life whose destiny would be decided by them alone. This metamorphosis of America was heavily represented by fashion.

Women especially dramatically altered the way they dressed and presented themselves; during the evolution of an increasingly liberated society, women began to favor casual, relaxed clothing over traditional dress rules and associated formality of previous decades. Some of the most admired new trends for women in the 1950’s included button-up sweaters with simple necklines, fitted blouses, and full knee-length skirts. However, the most prevalent fashion for women during this time was dresses. Most dresses were worn casually, and were accentuated with circle skirts, halter straps, or small collars. Evening wear dresses seemed soft yet daring, coming in many pastel hues and accompanied with bold ruffles, tulle trim, and dazzling velvet bows. The fitted evening wear of this period, which was usually sleeveless or strapless, was also emphasized with sheer silk.

Growing increasingly popular, the full skirts of the 1950’s needed some sort of support in order to maximize their look. To address this problem, Nylon petticoats were created exclusively to be worn in conjunction with full skirts to create fullness. Nylon was a favorable material because of its high quality and easy care wash. This fullness it created transformed the skirt who gave nothing more than a gentle swish, into a glamorous royal-like flutter. Another significant fashion of this period is the swing coat, developed in the last 1940’s by Jacques Fath. The silhouette of the swing coat was “designed perfectly to cover full skirts, and also ideal for the post war high pregnancy rate”. Another trend in the 1950’s was the “trapeze dress: a swinging dress almost triangular in shape and designed to be worn with low shoes and bouffant hairstyles.” The trapeze dress was later modified into a shorter baby doll tent style dress, which was popular in the next decade. Perhaps one of the most classic fashion garments from the 1950’s was Christian Dior’s H-line of 1954, which consisted of a slender tunic-style suit with a slim skirt. His other popular fashions during this period were his A and Y lines. Dior has long been a dominant force in the fashion world, especially in the 1950’s. His creative and usually voluminous garments gave women a more feminine touch. Another designer, Hubert Givenchy created a Parisian style dress in 1957 which he called the Sack. The Sack began the trend of straighter-waist dresses. Initially, it developed into the “fitted darted sheath dress and later into the loose straight short shift dress.”

Coco Chanel was another major fashion designer in the 1950’s. In contrast to popular full and flouncy skirts, Chanel began creating the boxy, now classic Chanel suit jackets and skirts in trimmed and textured tweed. The materials Chanel chose were always richly textured, which contributed to the finished product’s high prices. Chanel’s silhouette of her suits was completely straight, divinely lined with silk. Her look was classic, refined, and adorned with details. Chanel also accessorized many of her designs with strings of pearls and collarless jackets, both of which were considered fashionable in the 1950’s. One of the most classic trends from the 1950’s is the empire line, which was introduced in the late 1950’s. This style was applied to dresses and shirts mostly, and was adored by teenagers who looked innocently childlike, hence the coined phrase “baby doll style”. During the 1950’s, all teenagers were expected to dress like their elders. The empire line was also a striking contrast from what most mothers wore at the time, which contributed to its high approval among teenagers in America.

Until the 1950’s, the term “teenagers” was not commonly used, and certainly not a targeted market group. But with a new range of influences, including film, television, rock music, and magazines, teenagers began to be respected and acknowledged in the community. Often nicknamed the “Space Age”, the 1950’s was an important time in history for science and development as well. So many aspects of life changed during this period, perhaps partially attributed to the recent end of World War II. America had emerged from war with prosperity and a new identity. A new consumer-based society was “forging ahead, helped by such new developments as the credit card system” (Baker, 6). These innovative conditions however produced a similar effect on the fashion industry: while so many things in the lives of Americans were changing, they stayed clear from the radical, intense fashions while preferring the normalcy of standard trends. For once, being normal felt good. Another huge change in the 1950’s was the increased ownership of television sets. Popular television programs such as I Love Lucy connected Americans on both sides of the Atlantic, bringing a sense of unity in the country. Segregation was ended in 1954, which brought together black and white students for the first time though racial tensions were still high, and also birthed the existence of civil rights leaders such as Martin Luther King Jr. Constant fears of communism reaching the states held many Americans tight with fear. More changes brought forth in the 1950’s include the discovery of DNA, the launching of the first space satellite, an increase of women in the work field, and of course, rock and roll. All of these economic, social, and political changes in the world affected the American citizens, and therefore the fashion industry.

Regardless of the world’s issues, the top fashions that drove the industry were more influenced by those who were idolized by the consumers: celebrities. Some of the most popular celebrities in the 1950’s include Marilyn Monroe, James Dean, Ricky Nelson, and of course, Elvis Presley. Marilyn Monroe’s sexy yet simple style was a widely imitated across America, by women of all shapes and sizes. Elvis Presley was another huge influence in the 1950’s; not only was he adored by millions of girls, but he was also an inspiration for men. In a time where men only wore traditional attire, Elvis tore down all barriers which confined men to navy suits and ties. Elvis typically wore clothes that were more popular among the African American population. His wild pegged pants and zoot suits concerned the conservative community of America, who hardly approved of such a “gender bending, race-integrating star” (SOURCE). Elvis’ bright and baggy clothes, makeup, and so called obscene dancing all acted as evidence of his single handed destruction of the morals of America’s youth. Not all men followed the examples Elvis set however. In fact, more men in this time period dressed conventionally than not.

Most men in the 1950’s maintained clothes with casual and modest colors, including dark blue, dark brown, and charcoal. The occasional daring young man would wear pastel pink to stand out; a trend that was just gaining momentum in the 1950’s. Cardigan sweaters were popular among athletes, and older men. Additionally popular were fitted vests, plaid flannels, and collared jackets. There was flexibility in men’s casual wear, and was a common sight to see shirt tails sticking out. Basic fedora-style hats were also a staple item in the 1950’s for men.

Hats were also fashionable accessory for women in the 1950’s, for the reason that they were believed to add a final touch of glamour to any woman’s outfit. The pillbox hat, first introduced by Balenciaga and later modeled by Jackie Kennedy, became one of the trendiest accessories of the decade. Several glorious hat styles existed in the 1950’s. Some hats were covered in flower petals, while others were adorned with swirls of georgette. Gloves were also worn often by women, especially those of elite social status. Some were made of cotton, which was much more affordable than leather or nylon. Though gloves came in many colors and styles, clean gloves whose color was white or cream were the most favored. Fur trimmings and adorned collars were also extremely fashionable. Brooches too, were considered a glamorous accessory.

The 1950’s was a decade in which fashion changed dramatically from previous generations. Multiple influences from political debates, to economic issues, to new age celebrities and mass media all influenced the distinct styles and trends which identify the 1950’s. Recovering from the casualties of World War II brought a lasting change to America, which was reflected in the fashions of this decade. The American women craved glamorous simplicity in their new lives, and as a new and liberated society evolved, the women of America began to liberate themselves by choosing which fashions they felt depicted them best. Not only were the 1950’s important in history, but they also greatly transformed the face of fashion in America.

There are many misconceptions about fashion stylist jobs such as these jobs are easy to get, one can lead a comfortable life after getting these jobs and one doesn’t have to work very hard to get ahead in this field. While these jobs are comfortable and offer flexible working hours, in order to get ahead in this industry, aspiring personal stylists should know a few things and listed below are 4 important must know facts about fashion stylist jobs.

#1 – Fashion Stylist Jobs are About Glamour but Also about Hard Work – Most aspiring stylists believe that becoming a one is easy and can be done by anyone. Although, this is partially true, in order to become a successful stylist, students have to work hard while they are studying to become stylists. In addition, for the first few years aspiring stylists may have to spend a lot of time and energy researching about the latest fashion trends so that they can help their clients get the desired look.

#2 – It’s All about Research – An important part of being a fashion stylist is researching the latest trends and colour schemes. Although students are taught various important things about fashion while they are training for fashion stylist jobs, it is important for aspiring stylists to remember that after they get a job or while they are on internship with a company, they will have to spend many hours a day studying about colour patterns and matching colours to skin tones, hair tones and body structures.

#3 – Fashion Stylist Jobs Involve Being Creative – Most people believe that there are hard and fast rules set for stylists however, the truth is that fashion stylists can experiment and be creative as long as they know what they are doing. An integral part of the job involves using one’s imagination and creativity to make clients look good. If you have a good imagination and can vision ideas then you may be ideal for this job.

#4 – The Sky is the Limit for Those Who Try – There is a lot of scope in the fashion industry and aspiring stylists who are looking for fashion stylist jobs can get success shortly after joining a job provided they are ready to follow the rules of this industry. Hard work and flexibility are two important rules of this industry and stylists who are ready to go the extra mile can easily accomplish their goals. Remember, to become a stylist the first thing that needs to be done is to get accredited from an institute that can help you achieve your goals.

 

As a small business owner, you most likely spend quite a large amount of time trying to discern new ways to gain customers. Marketing can be a fun or stressful business. They key is to understand the types of marketing.

Instead of sending your marketing budget in many different directions, you can choose a specific type and be consistent with it. You will quickly see that your marketing budget pays off much more quickly.

Here, you will find information on four of the main types of marketing. This way, you will be able to choose the marketing actions that will work best for your business. You will then be able to point your marketing budget in the right direction.

1. Blanket marketing is a type that is often used by larger business. Blanket marketing means that you spend money advertising to everyone. Many people choose to do blanket marketing by advertising in magazines or newspapers. You will not really have control of who sees your advertising, but you will have the potential to reach many people.

The downside to blanket marketing is that it can be quite expensive, and you could be wasting money marketing to people who may never become your customers at all. Blanket marketing is best for those who have plenty of funds available and who feel that they will be able to gain many customers from the plan.

2. Targeted marketing is a method in which you choose a certain demographic and only market to them. This could mean that you advertise to everyone in a certain area. Alternatively, you could advertise to everyone in a certain age range.

The great thing about targeted marketing is that you will have a much better chance at getting customers since you will be advertising to the types of people who would most likely become customers. The downside is that it will take a little legwork to determine who your target is and then find the right way to advertise to them.

3. Social media marketing could be called the new kid in town since it is relatively a young concept. With this marketing, you use any one of the many popular social media sites to advertise your company. You can also use a daily blog to garner business.

The downside to this type of marketing is that you will be sending your information out to many people who may not be interested at all. With blogs, you will have to take the time to keep the blog up to date. Otherwise, people may stop reading it.

4. The last type of marketing is not marketing at all. There are not upsides to this. It may seem like a way to save money, but when your business fails, you will actually lose a great deal of money. It is extremely important to find marketing funds within your budget.

Communication is always one of the most important and vital strategic areas of an organization’s success. You can have the best or most innovative products or services, but if your internal and external communications are weak, then the demand for your products or services raises a personal flag of concern. When communicating the value of your products or services, you want to focus on how they will benefit your clients.

When planning your strategy for Integrated Marketing Communication or IMC, you want to have dialogue with your customers by inviting interaction through the coordinated efforts of content, timing and delivery of your products or services. By ensuring direction, clarity, consistency, timing and appearance of your messages, conveyed to your targeted audience, these factors will help avoid any confusion about the benefits of your brand, through the connection of instant product recognition.

When looking at your marketing mix, you’re examining price, distribution, advertising and promotion, along with customer service. Integrated marketing communication is part of that marketing mix included in your marketing plan. IMC strategies define your target audience, establishes objectives and budgets, analyzes any social, competitive, cultural or technological issues, and conducts research to evaluate the effectiveness of your promotional strategies.

If companies are ethically planning, communicating, and following industry guidelines, they will most likely earn the trust of their customers and target audience. There are five basic tools of integrated marketing communication:

1. Advertising:

This tool can get your messages to large audiences efficiently through such avenues as radio, TV, Magazines, Newspapers (ROP), Internet, Billboards and other mobile technological communication devices. This method can efficiently reach a large number of consumers, although the costs may be somewhat expensive.

2. Sales Promotion:

This tool is used through coupons, contests, samples, premiums, demonstrations, displays or incentives. It is used to accelerate short-term sales, by building brand awareness and encouraging repeat buying.

3. Public Relations:

This integrated marketing communications tool is initiated through public appearances, news/press releases or event sponsorships, to build trust and goodwill by presenting the product, company or person in a positive light.

4. Direct Marketing:

This tool will utilized email, mail, catalogs, encourage direct responses to radio and TV, in order to reach targeted audiences to increase sales and test new products and alternate marketing tactics.

5. Personal Selling:

Setting sales appointments and meetings, home parties, making presentations and any type of one-to-one communication, to reach your customers and strengthen your relationship with your clients, initiate this IMC tool.

Decisions linking the overall objectives and strategies during the marketing planning phases help to evaluate and fine-tune the specific activities of integrated marketing communication. Before selecting an IMC tool, marketing, product and brand managers must look at social, competitive, legal, regulatory, ethics, cultural and technological considerations. One thing you want to avoid when activating the tools of integrated marketing communication is reaching inappropriate audiences and causing controversy. That could be damaging when trying to build brand awareness and encourage consumer spending with your company. When marketing managers examine the beliefs, emotions and behavior of their targeted audience towards their brand, they can influence their beliefs to achieve product awareness, by attracting attention to their promotional campaigns.

There is nothing better than sliding under fresh, crisp white sheets in a lovely hotel room at the end of the evening. Have you wondered how motels keep their towels and sheets refreshing and clean? Resorts can use hundreds of sets of towels and sheets a day. These establishments use a combination of rapid maintenance and delicate treatment to make sure the prolonged life and cleanliness of their linens. Implement these 5 rules utilized by resorts to extend the life of one’s home sheets, towels, and blankets.

One particular way to keep linens fresh and mildew-free is always to hang up the towels after use. Hotels encourage this practice with guests by displaying a sign inside the rest room with the instructions to hang up the towels. When a towel is not hung up to dry after use, mildew can grow around the towels significantly easier, leading to musty odor, even right after laundering. The simple act of hanging a towel may help steer clear of mildew smells inside the towels.

An extremely valuable approach to keep linens fresh is by not under filling or overfilling a washing machine. Filling a washing machine an excessive amount doesn’t allow for adequate mechanical motion to clean the laundry. On the other hand, not filling up a washing machine enough makes it possible for for an excessive amount of mechanical action, triggering the linens to break down quicker. It truly is appropriate to fill a washing machine to approximately 80 percent of the machine’s capacity.

It really is also crucial to wash linens on a warm setting, not too hot and not too cold. Washing sheets and towels in cold water isn’t going to cleanse the linens thoroughly, allowing for some bacteria and dust mites to remain. Nonetheless, because of the frequency of washes, washing those identical linens in hot water can damage the fabric incredibly speedily.

Vinegar can also be a valuable tool for keeping hotel sheets and towels clean. When used in replacement of fabric softener, vinegar removes bacteria and freshens materials. Standard fabric softener coats fabrics with a film, making it tricky to completely clean the linens. Following washing these linens using detergent and vinegar as fabric softener, resort linens will smell clean and will never smell like vinegar whatsoever.

Finally, one crucial component of keeping lodge towels and linen smelling and looking clean is always to cleanse the washers on a regular basis. If mildew grows in a washer, that smell is quickly transferred to the laundered linens, even if they’re clean. By being proactive and cleansing the washers on a regular basis, this mildew smell can be avoided.

Resorts that stick to these 5 techniques for cleaning linens will ensure clean sheets and towels for hotel guests. Guests can right away notice the difference if your sheets or towels have not been laundered appropriately. Additionally, these laundry approaches also help extend the life of motels’ linens, leading to lower expenses for the resort along with the customer.

Any business owner that is experiencing financial difficulties from the recession, or anything else for that matter, should definitely consider adverting with flyers. You can benefit from this type of advertising in several ways. Here are seven of them to help you determine if this method of advertising is right for you.

1) Instant results. There’s no waiting for your advertisement to be published when advertising flyers person-to-person. Your sales will increase the same day as you launch your advertising campaign. This is the number one reason why every business owner should be thinking about using this form of advertising right now.

2) Low priced. No matter how large of an advertising budget you have to work with, this form of advertising allows you to promote your products and services within your means. Advertising flyers person-to-person is the cheapest form of flyer advertising. You can design and print your flyers in house to save hundreds of dollars on unnecessary costs.

3) Quite simple. Other forms of advertising require months of planning and preparation. This strategy eliminates the timely process of searching for professional graphic designers and copywriters. Simply put, you can launch your advertising campaign the same day.

4) Consumer feedback. Talking to people face-to-face off the streets allows you to ask serious questions about your business without having to hire an overpriced survey service. You can find out what people really think of your products and services, allowing you to immediately correct any serious issues you may have. On the other hand, this also gives you the opportunity to inform people of all the positive changes and improvements you have made.

5) Viral injectors. Advertising flyers person-to-person on the streets is proven to generate word of mouth buzz and referrals. In fact, a struggling business can be back on the road map to success within weeks of launching the first promotion. There’s even the possibility of your promotion being picked up by your local newspaper.

6) Moral boosters. Advertising flyers on the streets to people is a great way to liven up the spirits of your team when times are hectic. The positive energy from your promotion will bolster the performance of your staff and spread to your customers like a wildfire. Your team will feel a since of pride as people start to complement them about the positive changes you made in your business.

7) Highly Effective. Since your talking to people in person, response rates can be as high as 50% in comparison to other forms of advertising. In addition, you’re more likely to convince consumers into purchasing whatever it is you have to sell with this strategy. The results are always phenomenal considering the price and time it takes to advertise flyers.

Advertising flyers person-to-person is just one of the ways you can recession proof your business while making a sizable income in the process. Think about using this strategy to sell your products and services if your advertising budget is small, and you need a way to generate sales quickly.

My Six Figure Lifestyle was Chuck Marshal’s up-front profits and residual income program through postcards. It has since evolved into The Secret Formula Teleseminar, a newer $1,497 system that calls itself an alternative for the 95% of people who feel lied to, dissatisfied, confused and angry by the “biz opps” industry.

The Approach

The Secret Formula Seminar (formerly My Six Figure Lifestyle) has been developed by Rob Stinson, a one-time machinist who candidly uses his regular-guy persona to share how his “Secret Formula” now has up to 150,000 distributors and results of over $250 million worth of products sold.

The Difference

Stinson states that what differentiates his teleseminar and software from the rest is that they’re designed to attract what he calls Business-Opportunity-Buyer (BOB) prospects. These prospects appear to consist of owners and managers of existing businesses looking to build up sophisticated streams of multiple income channels, instead of friends, relatives or co-workers who tend to drop out of these programs.

The Promise

Per his website, Stinson promises up to a five-figure income within the first few months, no time wasted with scheduling, presentations, selling, pitching or closings, and less than two hours spent daily on the business when owners work the systems properly.

Stinson’s new My Six Figure Lifestyle program appears to include:

– 700 to 1,500 qualified, worthwhile leads

– Lead generation and prospecting software and branded marketing system

– Postcard lead-generating manual for generating leads used with My Six Figure Lifestyle

– Additional software incentives

My Six Figure Lifestyle / The Secret Formula Seminar In Review

Stinson appears to believe that by being upfront about frustrations and potential scams prospective customers have experienced, The Secret Formula Seminar may have the ability to attract those that have since rejected online business opportunities.

The newly revised “My Six Figure Lifestyle” program, now known as The Secret Formula Seminar, is reported to cost $1,497 to join. The program seems to work on a teleseminar type system and is said to include a handful of different items and features. Some of them include pre-qualified leads, proven marketing software and systems and manuals and incentives.

As with any and all online based business endeavors; it is highly recommend that one does their own research before investing actual monies into a program. The Internet is a very large and uncontrolled atmosphere that requires caution and in-depth research; especially when being asked for monies in return for a service, membership or product. That’s not to say that real and lucrative opportunities don’t exist out there; one just needs to exercise caution when looking for that perfect one to ensure it is a legitimate opportunity and delivers on what it says for how much it says.

Advertising is a form of mass communication with the public. It is usually one sided i.e. from the company to the buyer/potential user of the product. It is a form of communication that typically attempts to persuade the potential customers to purchase or consume more of a particular brand of product/services. As rightly defined by Bovee, “Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.”

Advertising an important tool of communication is use to promote commercial goods and services, it can also be used to inform, educate and motivate the public about non-commercial issues such as AIDS, Don’t drink and drive, Polio, Save water, electricity, animals and trees etc. “Advertising justifies its existence when used in the public interest – it is much too powerful tool to use solely for commercial purposes.” – Attributed to Howard Gossage by David Ogilvy.

Advertising is most effective with products that can be differentiated from similar products based on consumer accepted quality difference. Tom Egelhoff has classified advertising in 6 types, i.e. for company image, name brands, advertising service instead of a product, business-to-business advertising, co-op advertising and public service advertising. Television, Radio, Cinema, Magazine, Journal, Newspaper, Video Game, Internet, Billboard, Transit Cards, Sandwich Board, Skywriting are the different mediums used to deliver the message. The companies choose the method according to the cost, budget, target audiences and their response. However, word of mouth advertising/ personal recommendations is an unpaid form of advertising which can provide good exposure at minimum cost.

Various new forms of advertising are growing rapidly. One of them is Social Networking Advertising. It’s an online advertising with a focus on social networking sites and use of the internet/ World Wide Web in order to deliver marketing messages and attract customers. The other is E-Mail advertising; E-Mail Marketing is often known as “opt-in-email advertising” to distinguish it from spam. “I believe ‘credibility’ is one of the biggest issues yet to be addressed by Internet advertisers. Everyone has their eye on ‘privacy’ as a critical concern, but credibility will be far more enabling or disabling to website profitability. A company can have a web presence and, unless the brand name is familiar, consumers have no way of knowing whether it’s a big company, a small company, an honest company, or a single scoundrel. I may be worried about my personal data being disclosed in violation of my privacy, but I’m far more concerned about whether or not the person or company with whom I’m dealing is reputable. Can I believe their claims? Will I have a recourse if something is wrong with the merchandise? Credibility no longer is strictly a brick-and-morter issue. I can’t judge someone by their place of business, when I conduct that business on the Internet. I can’t grasp a hand and look into their eyes to judge their veracity. Credibility is a huge issue.” – Jef Richard.

For a message to be effective keep it short, simple, crisp and easy to absorb. It is essential to translate the products/services offer into meaningful customer benefit by advertising and to build awareness and generate response. REMEMBER: – THE AIDA MODEL -ATTENTION, INTEREST, DESIRE AND ACTION.

In the modern scenario, most of the companies outsource their advertising activities to an advertising/ad agency which is a service business dedicated to creating, planning and handling advertising and sometimes also performs other forms of promotion like public relations, publicity and sales promotion for its client. Departments of the advertising agency includes: – The Creative Department (who creates an actual advertisement), Account Service (who is responsible for co-ordinating the creative team, the client, media and the production staff), Creative Service Production (here the employees are the people who have contacts with the suppliers of various creative media), Other department and Personnel. (like public relations). As said by David Ogilvy once that the relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.

Thus, I would conclude by the famous words of Bruce Barton (1955), “Advertising is of the very essence of democracy. An election goes on every minute of the business day across the counters of hundreds of thousands of stores and shops where the customers state their preferences and determine which manufacturer and which product shall be the leader today, and which shall lead tomorrow.”

 

People generally wake up in the morning saying their morning prayer in a rhythmic tone. You teach your child the nursery rhymes in a musical tone. Whether it is the flowing river or the cool breeze or the birds singing, there is music all around. Music is a very essential part of your life. One cannot simply live without music. You can sing on your own, listen to songs or play instruments on your own. Many people have different hobbies among which some people choose to keep music as their hobby. There are latest music players like iPad music players in which you can just plug in your earphones and listen to music. There are a number of instruments which are required for playing music. Playing a musical instrument is also one of the unique hobbies. The only thing you need to play any instrument is patience. You must also practice regularly in order to sharpen your skills.

Developing personality and better skills

• Creativity- When you a play an instrument, it increases your creative factor. There are various types of music. You have got different music for different songs. If you are a song composer, you need to create new music for any kind of new lyrics you write. Then you need to enhance the quality of playing your instrument. Thus it helps in increasing your creativity.

• Personality- Another positive point of music lovers in that it helps in developing a great personality. You gain confidence when you perform in front of a crown in any function.

• Expressing feelings- If you are a songwriter, you can express all your feelings through the lyrics. You can speak your heart out. When you are in a sad mood, you can listen to the sad songs and when you are thinking of romance then you can listen to romantic songs.

• Stress buster- Music is the best medicine if you want to get relief from the tensions of everyday life. When you listen to soft music, it soothes your mind to a great extent and then it removes a lot of stress.

• Pass time- Children can play the instruments and rehearse singing during their pass time. It will make their mood good.

• Profession- You can consider music more than just your hobby. You can consider it as a profession if you excel in this. You can become a playback singer or you can join bands. You have a bright future in the music industry.